Elle
I learned the importance of building a well-merchandised key product assortment while designing for the Elle brand at Kohl's. This brand-footprint was small within the department store and delivering tight, meaningful stories helped differentiate the brand and made it stand out on the sales floor.
I learned the importance of building a well-merchandised key product assortment while designing for the Elle brand at Kohl's. This brand-footprint was small within the department store and delivering tight, meaningful stories helped differentiate the brand and made it stand out on the sales floor.
I had ownership over the Woven Tops and Dresses categories as well as being responsible for building concept boards under the guidance of a Senior Designer. Below is the Spring 2016 3 month delivery flow for the styles that I designed while working on this brand.
Dana Buchman
I had design ownership over the Woven Tops & Bottoms categories for this vibrant missy brand. We pulled inspiration from Dana herself and her original namesake line. This customer had lots of life experience and loved bold prints. As a young designer in my early 20s, I didn't identify with this aesthetic but I had so much fun creating pieces that I knew the customers would feel comfortable and beautiful in while wearing.
I had design ownership over the Woven Tops & Bottoms categories for this vibrant missy brand. We pulled inspiration from Dana herself and her original namesake line. This customer had lots of life experience and loved bold prints. As a young designer in my early 20s, I didn't identify with this aesthetic but I had so much fun creating pieces that I knew the customers would feel comfortable and beautiful in while wearing.
