Pro Standard brought me on to lead the Design & Creative development of their Women's division in early 2022. They already had a well established Men's business and wanted to grow the sports licensed apparel brand and offer a full range of Women's specific product. After extensive research into the grey space in women's professional sports apparel, product development and pulling elements from the already successful Men's side of the business, we were able to launch an initial offering for Fall 2022 and now continue to grow and expand the line. Currently available at Footlocker, Snipes, DTLR, Nordstrom, Macy's, Fanatics, stadium stores, pro shops and more. It's been kind of crazy to watch the growth of this brand over the last year and a half!
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