In this role, I worked closely with the Senior Design Director to create the initial Spring 2023 assortment for the launch of Calvin Klein Sport, a refreshed offering of Calvin Klein Activewear. Reimagining the classic Calvin Klein DNA through a performance apparel lens for the global market was such a fun and inspiring experience. Below you will find the 4 capsules that made up the SS23.
CK Athletic
Product that moves us seamlessly through life
Product that moves us seamlessly through life
This capsule offers essential and recognizable ck basics in elevated fabrications with technical fits and finishes to fit an busy lifestyle. Made for layering, with a more relaxed gender-neutral design approach, each piece is breathable and gusseted to offer comfort, ease of movement, and versatility.
CK 'Athletic' Medium Impact Bra
CK 'Athletic' Bra + Tight
CK 'Athletic' Bra + Short
CK 'Athletic' Bra + Short
CK 'Athletic' Tee Dress
Active Icon
Evolving the Iconic Waistband
Evolving the Iconic Waistband
This capsule is a modern take on the best-selling underwear waistband, pushing it forward while still staying true to archival references. A look forward while also glancing back, there is a subtle sexiness that runs through each piece that feels timeless.
CK 'Icon' Crew + Wide Leg Pant
CK 'Icon' Crew + Wide Leg Pant
CK 'Icon' Crew + Wide Leg Pant
CK 'Icon' Wide Leg Pant
CK 'Icon' Wide Leg Pant
CK 'Icon' Wide Leg Pant
CK 'Icon' Crew
CK 'Icon' Crew + Wide Leg Pant
Essentials
For our Essentials offering, we wanted to hide the signature elastic bands and create simple, clean lines. The ck branding is still a front and center but in a quieter, more tonal way. Function was still top priority and we worked to include pockets, adjustable bungees, and extra support wherever possible, even for an opening price point capsule.
Seamless Knits
Effortless Comfort
Effortless Comfort
As seamless 3D knit garments continue to gain popularity in the market, I wanted to create garments that have a raised texture & full coverage, elevating a category that often looks and feels like underwear, and allow her to feel comfortable enough wearing these pieces in her every day life.
To continue to explore and push the bounds of what an underwear brand could offer to the activewear market, we developed the Future Form Seamless bra and tank. Both utilize a foam injected "underwire" for built-in support that's flexible and breathable.
Some behind the scenes of our SMS lookbook shoot
